Are his or her faceless entities, or perhaps is there a lore tie-in? Are there any race restrictions where one we should join in Tera PC Items ?

Each of such alliances represents the main city of each one continent. They have differing focuses with the information to do with all the newly discovered Noctenium that is why the factions came about inside first place. In Velika, the Free Traders Collective targets becoming wealthy and rich using Noctenium. In Allemantheia, the Enlightened Union pursues knowledge as you move the Iron Order, in Kaiator, seeks strength and Cheap Tera Gold power.