Kane ranks third with earnings of $14.8, including $1 million off the ice. Ovechkin is fourth at $14.5 million with his endorsement income behind only Crosby at $4.5 million. Ovi renewed endorsement deals this year with Nike, Beats, Fanatics and Papa John's. He has also worked with Coca-Cola since 2012. After six years with Bauer, Ovechkin returned this season to CCM where he started his career for his equipment sponsor. The multi-year deal will showcase Ovechkin in North America and Russia.

NHL franchise values are soaring with the average team now worth $594 million, but all players are being forced to NHL 18 Coins take a haircut on their salaries with revenue growth not keeping pace with rising player costs. The NHL's collective bargaining agreement with the players calls for only 50% of "hockey-related-revenue" allocated to salaries. The result is an escrow system where 15.5% of every players' salary is held in an account during the season until the league tallies its revenue for the year. Almost all of that money has been returned to owners the last few years with the slowing pace of revenue growth.